Kakao Bank's Piggy Bank Surpasses 260,000 Users in Collaboration with Seven Eleven
[Asia Economy Reporter Buaeri] KakaoBank announced on the 5th that the number of pre-registrations for 'Jeogeumtong with Seven Eleven' has surpassed 260,000.
According to KakaoBank, 'Jeogeumtong with Seven Eleven' is a product that connects external partners by utilizing Jeogeumtong, a small savings product.
The Jeogeumtong of customers who pre-registered will be converted to 'Jeogeumtong with Seven Eleven' for one month until the 30th. Items such as triangular kimbap, lunch boxes, and ramen available for purchase at Seven Eleven will be displayed according to the savings amount range.
In particular, the company stated that the promotional factors seem to be the discount coupons from Seven Eleven and the limited edition goods of Kakao character 'Jordi'.
The subscription age group proportions were 35.4% for those under 20, 31.3% for those in their 30s, 25.8% for those in their 40s, and 7.5% for those 50 and older, showing a high proportion of customers in their 20s and 30s.
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A KakaoBank official said, "We will expand partnerships with companies in various industries to provide more useful benefits to customers and strengthen platform capabilities."
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