GS Retail 'Uchin' 85,000 Users... Differentiating Foot Delivery Quick Commerce
30s Account for Maximum 35.9%, Men Make Up 63%
The pedestrian delivery worker Woochin is picking up the product and leaving the GS25 store.
View original image[Asia Economy Reporter Lim Chun-han] GS Retail is differentiating its quick commerce by leveraging its own walking delivery platform, Our Neighborhood Delivery ‘Uchin’. Since first launching the delivery platform Uchin-Delivery in July 2020, the number of Uchin has now exceeded 85,000. With sufficient walking delivery personnel secured, it is evaluated that a more dense last mile network has become possible.
According to GS Retail on the 2nd, the number of Uchin surpassed 10,000 in September 2020 and has been stably maintained at around 85,000 as of April 2022. By age group, those in their 30s accounted for the largest share at 35.9%, followed by those in their 20s (25.7%), 40s (25.2%), 50s (8.5%), 60s and above (2.5%), and teens (2.2%). By gender, males accounted for 63% and females 37%.
Uchin receive between 2,800 and 3,200 KRW per delivery from GS Retail. When ordering through the three platforms?Uchil-Order, Yogiyo, and KakaoTalk Order?the order information is transmitted to the Uchil-Delivery application (app), and the walking delivery person who accepts the order call proceeds with the delivery.
The delivery radius is limited to within 1.5 km, considering walking delivery for picking up ordered products, and the weight of the delivery item must not exceed 6 kg. Initially, Uchin delivery service was limited to GS25 and GS The Fresh deliveries, but since March last year, it has expanded to third-party logistics with BBQ Chicken, as well as to Ma Wang Jokbal, Mom’s Touch, Mexicana, Baskin Robbins, Tomato (small and medium-sized supermarkets), and traditional markets.
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Since the 17th, GS Retail has also started the Yomart service, which delivers small quantities of daily necessities through the Yogiyo delivery app. When ordering through the Yogiyo app, delivery is made within one hour via the walking delivery platform Uchin and delivery agencies Vroong, Beyond, and Barogo. A GS Retail official said, “We plan to continue doing our best to provide customers with a differentiated quick commerce experience.”
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