Shinsegae Department Store, I Am Here Popup Store at Main Branch... "Introducing Domestic Designer Furniture"

On the 12th, customers are browsing the audio pop-up store at the Shinsegae Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 12th that it will hold the ‘I Am Here’ pop-up store introducing furniture by domestic designers at its main branch until the 9th of next month.

I Am Here is a platform that specializes in showcasing furniture from studios of famous domestic designers, including art furniture, bespoke, and design furniture brands. At this pop-up store, works by top-tier Korean woodcraft artists will be exhibited, such as artist Kang Woo-rim, known for his grand mass and perfect joints; artist Gu Sang-woo, who designs ergonomic art chairs; and designers Seol Hee-kyung and Seo Kyung-shin, who present colorful stools and art mirrors.

The I Am Here private brand (PB) products and bestsellers will be offered at a 10-20% discount, and a social media (SNS) hashtag event will be held to promote domestic furniture.

Meanwhile, Shinsegae Department Store has also prepared a listening experience at the main branch until the 22nd of this month, where customers can directly listen to and purchase high-end audio brands Marantz and Bowers & Wilkins. Both audio brands are highly loved by domestic hi-fi enthusiasts and are characterized by delivering all sound ranges vividly at studio quality.

A Shinsegae Department Store official said, “We have prepared an opportunity to purchase special furniture by Korea’s representative artists and to experience ultra-premium audio. We will continue to discover content that meets customer demands and lead lifestyle trends.”

This content was produced with the assistance of AI translation services.