Cass Leads Home Market Beer Share in Q1 with 40.4%
[Asia Economy Reporter Eunmo Koo] OB Beer’s Cass ranked first in the domestic beer market for home use in the first quarter of this year.
According to market research firm Nielsen Korea on the 9th, Cass recorded a market share of approximately 40.4% in the domestic home market in the first quarter of this year, securing the top position. OB Beer also ranked first among manufacturers with a 53% market share.
In the top 10 home beer market sales volume for the first quarter of 2022, four OB Beer brands were listed: Cass Fresh, the number one brand, Cass Light (4th), Budweiser (6th), and Hoegaarden (9th).
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An OB Beer official stated, "With the easing of social distancing and growing expectations for the post-COVID era, we anticipate demand to increase across various consumer channels."
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