Lotte Chilsung Beverage Expands 'Soonhari Lemon Gin' Lineup with Larger Can Products Added
[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage announced on the 2nd that it will expand the lineup of its fruit carbonated alcoholic beverage, ‘Soonhari Lemon Jin’.
Lotte Chilsung Beverage has expanded the Soonhari Lemon Jin lineup by planning a new 500ml can product following the existing 355ml can product. Soonhari Lemon Jin is characterized by its fresh lemon flavor, made by infusing lemon juice from whole California lemons. It consists of two types: 4.5% alcohol ‘Soonhari Lemon Jin Regular’ and 7% alcohol ‘Soonhari Lemon Jin Strong’. Since its launch in May last year, Soonhari Lemon Jin has recorded cumulative sales of about 10 million cans over the past year.
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A Lotte Chilsung Beverage official said, "Considering the domestic alcoholic beverage market, which is growing mainly in the home market recently, we expanded the lineup to broaden consumers’ choices," adding, "We will continue to do our best to meet the diversified needs of consumers by launching products considering types and volumes of alcoholic beverages."
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