SSG.com Shinsegae Department Store Mall Renovation Effect 'Ttokttok'... New Customers Doubled

SSG.com Shinsegae Department Store Mall Main Page.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 2nd that one month after the renovation of SSG.com Shinsegae Department Store Mall, the number of new customers doubled compared to the previous year, and the daily visitors increased by 20%.

SSG.com Shinsegae Department Store Mall was reborn in March as the largest luxury lifestyle platform in Korea, holding the industry's largest number of brands with over 2,000 brands by adding more than 40 new brands including luxury, overseas fashion, and lifestyle. In particular, the Try-On service, which provides a feeling as if customers are in an offline department store, has received a positive response, with sales of participating fashion and beauty brands growing by 46% compared to the previous year. This service offers videos of professional models experiencing the products, highlighting the material, design details, and other special features of the products.

Shinsegae Department Store Mall plans to further strengthen its provision of shopping content combining online and offline by opening a golf specialty store this year. The Shinsegae Golf Specialty Store, scheduled to open in the second half of the year, will be the industry's largest specialty store where customers can find about 140 golf brands ranging from luxury to trendy brands. A new 'Video On' service will also be introduced, allowing detailed viewing of miscellaneous goods such as golf bags.

A Shinsegae Department Store official said, “Since the renovation, SSG.com Shinsegae Department Store Mall has been reborn as a leading lifestyle platform in Korea by offering differentiated customer experiences,” and added, “We will leap forward as a leading brand in the new normal era with differentiated shopping content that transcends online and offline.”

This content was produced with the assistance of AI translation services.