From Luxury to Secondhand... Golf Wear 'Shopping' Has Greatly Increased

MustIt Golf Category Q1 Transaction Volume Grows About 17 Times
Bungaejangter Golf Apparel Transaction Volume Increased by 189% Last Year

[Asia Economy Reporter Kim Cheol-hyun] The golf wear market is expanding. Purchase amounts have significantly increased regardless of whether the items are luxury or secondhand. The popularity has risen since the spread of COVID-19, showing continuous growth. The increase in golf beginners, especially among the MZ generation (Millennials + Generation Z), has also had an impact.

Online luxury commerce platform Mustit announced that the transaction amount in the golf category in the first quarter of this year increased about 17 times compared to the same period last year. This is due to golf emerging as a new popular sport among people in their 20s and 30s and the rapid increase in the golf population.

The age group that most actively used Mustit's golf category was found to be people in their 40s. Those in their 40s accounted for 52% of all golf category buyers. This was followed by those in their 50s (21%) and 30s (19%).

Analysis of purchase transaction data in the golf category showed that the most popular brand was 'J.Lindeberg,' loved by all age groups from their 20s to older adults. The second-ranked brand, 'G/FORE,' was mainly preferred by people in their 30s and middle-aged groups in their 40s and 50s. The third-ranked 'PXG' was highly popular among those in their 20s.

On the secondhand trading platform Bungaejangter, the transaction amount related to golf apparel increased by 189% compared to the previous year. Women accounted for about 68% of the total transaction amount. Notably, the transaction amount growth rate for men aged 25 to 34, who belong to the early career group, showed the largest increase at 260%.

During the first quarter of this year on Bungaejangter, the most searched golf apparel brand by both female and male users was 'Pari Gates.' 'Mark & Lona' also ranked high among search terms, and 'Wide Angle' and 'J.Lindeberg' were also found to be popular among MZ generation golfers.

This content was produced with the assistance of AI translation services.