K-Home Appliances Sweep the 'iF Design Award'

Coway Noble Dehumidifier Wins Gold at '2022 iF Design Award'
SK Magic Achieves Double Victory in iF Product and Space Categories

Coway Noble Dehumidifier

[Asia Economy Reporter Kim Cheol-hyun] Domestic home appliance companies' products are gaining recognition for their global design competitiveness by consecutively winning awards at the prestigious international design competition, the 'iF Design Award.'

Coway received the highest honor, the Gold Award, at the '2022 iF Design Award.' The iF Design Award is one of the world's top three design awards, organized by the International Design Forum, and comprehensively evaluates design innovation, user convenience, brand value, and more. Coway has been recognized for design excellence by winning the iF Design Award for 15 consecutive years from 2008 to this year.

This year, the Noble dehumidifier won the Gold Award, and in addition, four products in the product design category, two in the interior category, and one in the UI (User Interface) category received main awards. The Noble dehumidifier was highly evaluated for its sculptural design inspired by architecture, which enhances spatial aesthetics. Its simple straight-line tower design harmonizes well with indoor spaces, making it usable as an interior accessory as well.

In the interior category, Coway Gallery, a brand experience space, was awarded. It is a place where users can naturally experience Coway products in daily life through space planning that reflects various user preferences and lifestyles. The upcycling interior using recycled plastics and other materials added eco-friendly value, which also received positive responses.

SK Magic Eco Mini Water Purifier Green41

SK Magic won awards in two categories at this year's iF Design Award: product and space. The 'Eco Mini Water Purifier, Green 41,' which won the main award in the product category, was launched in February and was highly praised not only for using eco-friendly materials but also for being a differentiated 'eco appliance' that uses water pressure without electricity consumption.

In the space category, SK Magic's brand experience space 'It's Magic,' introduced last year to enhance customer experience, was awarded. Located in Gil-dong, Gangdong-gu, It's Magic regularly hosts various cultural events every month, including cooking classes such as Cooking with Star with famous star chefs, master classes, and music concerts featuring cooking. Additionally, through the cooking studio and shared kitchen 'Gildong Kitchen,' visitors can naturally experience and engage with the brand.

This content was produced with the assistance of AI translation services.