Hana Tour and Korea Tourism Organization Join Hands to Revitalize Domestic Tourism

Joint Development of Domestic Tourism Products and Content, Collaboration with Small-scale Tourism Operators 추진

Ryu Chang-ho, Head of Supply Division at Hana Tour (left), and Shin Sang-yong, Vice President of Korea Tourism Organization (right), are posing for a commemorative photo after signing a business agreement to promote domestic tourism. Photo by Hana Tour

[Asia Economy Reporter Kim Heeyoon] Hana Tour announced on the 13th that it has signed a business agreement with the Korea Tourism Organization to promote domestic tourism and support the coexistence of small and medium-sized enterprises.

The two organizations pledged mutual cooperation to jointly develop domestic tourism products and content, and to promote joint growth through collaboration with small-scale tourism operators.

Hana Tour will take the lead in regional tourism development by expanding the domestic tourism industry revitalization project "Monthly 19 Tour," which is being conducted with the Korea Tourism Organization, and developing domestic tourism products linked to wellness businesses.

The Korea Tourism Organization will support the provision of content related to tourism product development by Hana Tour, promotional marketing, and strive to build collaborative relationships with tourism ventures and regional tourism companies.

A Hana Tour official said, "It is expected to revitalize the domestic tourism industry, which has been stagnant due to the COVID-19 pandemic," adding, "We will promote regional tourism development and domestic tourism activation through win-win collaboration with small and medium domestic tourism operators."

This content was produced with the assistance of AI translation services.