[Report] ‘Gucci Burger on a Gucci Plate’… Visiting Gucci Osteria

World's 4th Restaurant Opening
Korean Dishes Including Grilled Samchi
Fully Booked in 4 Minutes for First-Come, First-Served Reservations

The main dishes at Gucci Osteria Seoul, Emilia Burger and Tortellini.

[Asia Economy Reporter Jeon Jinyoung] "The plates are so beautiful. Are they all Gucci?" The Italian luxury brand Gucci has opened a restaurant where you can taste Gucci. The fact that you can enjoy luxury with your mouth has kept customers coming even in the early days of its opening. On the 28th, Gucci opened its fourth restaurant worldwide, 'Gucci Osteria Seoul,' in Itaewon, Seoul.

When visiting Gucci Osteria on the afternoon of the 29th, guests were greeted by green walls and pillars at the entrance. The chairs were also covered in green velvet to enhance the luxurious atmosphere. Gucci's signature star-shaped interior design was placed throughout the space, including ceiling lights and floor tiles.

Each serving staff member was responsible for one table. They frequently checked on diners and replenished anything that was lacking. The staff wore Gucci-style aprons with the Gucci flower pattern and green suits, showcasing Gucci's unique style. All dishes were served in exclusive tableware made by Gucci.

The signature menu items here are tortellini with Parmigiano Reggiano cream and the Emilia burger. Chef Massimo Bottura takes great pride in the tortellini, saying, "This dish is soon to be myself." The bite-sized tortellini filled with meat is dipped in rich cheese cream. The Emilia burger was served in a pink box printed with the Gucci logo, giving the feeling of receiving a luxury item. Since the restaurant opened in Korea, dishes using Korean ingredients were also introduced. The grilled mackerel, inspired by the fish grilled by the chef’s grandmother during childhood and paired with a tangy salad, is served with soy sauce, sesame oil sauce, and pickled radish. The menu was devised after observing how Koreans dip fish in soy sauce.

Gucci Osteria is gaining popularity because visitors can see Gucci’s style in design, taste it in food, and enjoy it all together. On this day, the restaurant was bustling with foreigners having business meetings and Gucci enthusiasts carrying Gucci bags. The online reservation for first-come, first-served seats opened on the 16th was fully booked until April within 20 minutes.

This content was produced with the assistance of AI translation services.