In Just One Year Since Debut, Rozy Becomes Rival to Lim Young-woong with a 300 Million Won Valuation

<Planning Series - The Ageless Human is Coming>

Virtual Humans, Racing Popularity in the Entertainment Industry
Singers, MCs, and Brand Expansion

Virtual human 'Rozy' (Photo by Instagram)

[Asia Economy Reporter Seungjin Lee] The annual advertising model fee for the virtual human 'Lozy' has surged to 300 million KRW. It is also suggested that within the next few years, this could surpass the advertising fees of top stars, reaching the level of popular trot singer Lim Young-woong.

According to the advertising industry on the 30th, Lozy's annual advertising fee is around 300 million KRW, a level similar to that received by singer Lim Young-woong, who is currently at the peak of popularity.

Lozy debuted in July 2021 with an insurance company advertisement and steadily appeared, quickly rising to stardom and causing her value to soar. According to the advertising industry, an annual advertising fee of 300 million KRW corresponds to a mid-level celebrity. Considering that Lozy's activity areas are gradually expanding and she enjoys broad popularity across all generations, including the MZ generation (Millennials + Generation Z), the advertising industry analyzes that it is possible for her to reach the level of top-class celebrities (annual advertising fees exceeding 1 billion KRW) within a few years.

Lozy is a virtual human created by Sidus Studio X. She was born in Seoul at the age of 22 and will never age or change. She debuted in August 2020 and is building her career in various fields. Matching her age, she released a single album titled ‘Who Am I’ on the 22nd of last month. This marks another virtual human challenging the music scene as a singer since the cyber singer Adam debuted in 1998.

As her activity areas increase, Lozy's annual earnings continue to soar. This year alone, she posted about 10 sponsored posts on Instagram, including collaborations with clothing and bag brands, health supplements, and convenience stores. Last year, she earned 1.5 billion KRW by shooting over 100 sponsored posts and numerous advertisements throughout the year. Currently, Lozy's Instagram follower count is 125,000, having surpassed 100,000 in October last year and gaining over 20,000 followers in less than six months.

An advertising industry official stated, "Because she is a virtual human, the post-production 3D process takes much more time and cost compared to regular models when shooting advertisements. However, this allows the advertised products to be effectively emphasized, and there is almost no risk of contract issues due to various controversies. Therefore, advertisers seeking Lozy are expected to increase this year."

Lozy plans to launch a brand bearing her own name. In an interview following her album release last month, she said, "Being a radio DJ sounds fun, and I also want to try hosting programs as an MC. Launching a brand with my name is also one of my goals."

Professor Eunhee Lee of Inha University’s Department of Consumer Studies explained, "Virtual humans are created after thorough research to target specific demographics from their inception. This makes them the best advertising models for companies and advertisers targeting those demographics." She added, "Virtual humans are already familiar to us through various content such as movies and games. In future competition among virtual humans, emotional factors?such as who can appear more familiar?will be more important than technological competition over who seems more human-like."

This content was produced with the assistance of AI translation services.