Lotte Chilsung Beverage Selects Singer Psy as Advertising Model for 'Chilsung Cider Plus'

[Asia Economy Reporter Song Seung-yoon] Singer Psy has become the model for Lotte Chilsung Beverage’s ‘Chilsung Cider Plus.’

Lotte Chilsung Beverage announced on the 29th that they selected singer Psy as the model for Chilsung Cider Plus and released an advertisement expressing the unique refreshing sensation of Chilsung Cider. Starting with this advertisement, they plan to actively promote the product through various promotions such as live commerce and product sampling.

In this advertisement, a catchy CM song written and composed by Psy himself plays in the background. Under the concept of ‘The Cider of This Era,’ it humorously conveys the attributes and advantages of the product containing functional ingredients. Lotte Chilsung Beverage released a pre-launch video on the 18th of this month, followed by the main advertisement on the 25th.

Launched last month, ‘Chilsung Cider Plus’ is a functional food product containing ‘indigestible maltodextrin,’ known to help suppress post-meal blood sugar spikes, improve blood triglyceride levels, and promote smooth bowel movements. While adding functional ingredients and lowering calories, it faithfully reproduces the original taste and aroma.

A Lotte Chilsung Beverage official said, “Through the advertisement, we aimed to deliver the image of the product developed by blending taste and functional ingredients to consumers in an enjoyable and clear way,” adding, “We hope everyone has a vigorous day with a refreshing and thrilling sip of ‘Chilsung Cider Plus.’”

This content was produced with the assistance of AI translation services.