"Kim Ha-neul Fashion Sells Out"... CJ OnStyle, Celeb Shop Edition Sales Soar
[Asia Economy Reporter Lim Chunhan] CJ OnStyle's fashion brand 'Celebshop Edition' announced on the 29th that its sales have significantly increased thanks to the popularity of the drama 'Kill Heel.'
According to Celebshop Edition, the order amount in the first quarter of this year recorded approximately 33 billion KRW, a 73% growth compared to the previous year. Celebshop Edition is currently serving as the official sponsor of the drama Kill Heel, starring their brand model actress Kim Ha-neul.
From the first episode of the drama, Kim Ha-neul's styling became a hot topic. Items such as Tencel blouses and wide pants sold out immediately on CJ OnStyle after the broadcast. The 'Classic Trench Coat' featured in episode 6 saw an approximately 90% increase in order quantity.
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A CJ OnStyle representative said, "The brand power of Celebshop Edition and the popularity of Kill Heel have created synergy, increasing the number of unique visitors to the Celebshop Edition exclusive section by about 27%," adding, "On the 11th of next month, we plan to launch the French Linen collection, led by cropped blouses, jackets, and knits, to officially introduce new summer products."
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