Del Monte Juice Selected as No.1 in Juice Category of 'Korea Industrial Brand Power' for 24 Consecutive Years

KMAC Survey: 24 Consecutive Years as No.1 in Juice Category Since 1999

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage's Del Monte Juice announced on the 25th that it has ranked first in the juice category of the ‘2022 Korea Industry Brand Power (K-BPI)’.

Marking its 24th year this year, the Korea Industry Brand Power is a brand management model developed by the Korea Management Association Consulting (KMAC). Based on a total of 227 industry groups including domestic consumer goods, durable goods, and service goods, brand awareness and loyalty are surveyed through one-on-one individual interviews with approximately 11,850 consumers nationwide to calculate the results.

Del Monte Juice has maintained the number one position for 24 consecutive years since the survey began in 1999, and since 2008, it has received the ‘Golden Brand’ certification awarded to brands ranked first for more than 10 consecutive years. Del Monte Juice was highly evaluated in terms of brand awareness and customer loyalty as a product that evokes ‘authenticity of juice’ and ‘family love and happiness.’

To commemorate the 40th anniversary of Del Monte Juice’s domestic launch this year and to satisfy diverse consumer needs, Lotte Chilsung Beverage plans to lead the domestic juice market trend by introducing new products under its representative refrigerated juice brand, ‘Cold.’

A representative of Lotte Chilsung Beverage said, “We will respond swiftly to changes in the domestic juice market and continuously strive to provide the best satisfaction anytime and anywhere as Korea’s representative juice brand.”

This content was produced with the assistance of AI translation services.