[Featured Stock] HPO Soars 12%... "Benefiting from China's One-Child Policy Abolition"
[Asia Economy Reporter Kwon Jae-hee] Health functional food company HPO surged over 12% in early trading on expectations of benefits from the Chinese government's abolition of the one-child policy.
As of 9:58 AM on the 23rd, HPO is trading at 13,550 KRW, up 12.45%.
HPO has attracted attention by creating a new market with growth functional milk powder in China. In 2019, HPO launched 'Hi&GoGo Denmark Organic Milk Powder,' a specialized product for children aged 3 to 14 during their growth period, which was not available in China. This product became the top purchase choice for young Chinese parents, with local subsidiary sales soaring 26% year-on-year in the first half of last year, just two years after its launch.
This is attributed to increased demand for premium milk powder amid a series of safety incidents involving Chinese-made milk powder.
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NH Investment & Securities evaluated HPO as "a company that succeeded in a performance turnaround last quarter due to new product launches and renewals, and is expected to continue its growth trend this year."
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