"Targeting 3040 Kids Moms" Lotte Tour Development Signs Business Agreement with Super Kids Holdings

(From left) Kim Hyun-ho, CEO of Super Kids Holdings, and Kwon Ki-kyung, Head of Travel Business Division at Lotte Tour Development, are posing for a commemorative photo after signing a business agreement for new services and joint travel product development.

[Asia Economy Reporter Yuri Kim] Lotte Tour Development announced on the 22nd that it signed a business agreement on the 16th at the Lotte Tour Seoul branch with Super Kids Holdings, a kids big data platform, to develop new services and joint travel products.

Through this agreement, mutual cooperation will be carried out targeting 1.2 million kids and family members owned by Super Kids Holdings, including travel program development, domestic and international marketing and promotion, and the use of Super Kids points when using travel products.

Super Kids Holdings operates 16 children’s theme parks nationwide, including the premium kids cafe Little Mountain and the medical theme park Doctor Balance. Kwon Ki-kyung, head of the travel business division at Lotte Tour Development, said, "We will launch various products for women in their 30s and 40s, who have become a major consumer group," adding, "We will provide high-quality well-being products exclusively for our families and safer and differentiated overseas training products."

Meanwhile, Lotte Tour Development is preparing for reopening by reorganizing its organization and expanding sales channels ahead of the exemption from quarantine measures for overseas arrivals. A company official said, "Inquiries about overseas travel to Europe, Southeast Asia, Guam, Saipan, etc. are rapidly increasing, so we plan to newly launch related package products and actively carry out marketing."

This content was produced with the assistance of AI translation services.