Simmons Opens SNS Socializing Platform 'Simmons Studio'

[Asia Economy Reporter Donghyun Choi] Simmons Bed, a sleep specialty brand, announced on the 22nd that it has launched the social networking service (SNS) socializing platform 'SIMMONS Studio'.

SIMMONS Studio is located on the second floor basketball court of 'Simmons Grocery Store Cheongdam' in Gangnam-gu, Seoul.

Simmons plans to use SIMMONS Studio as a stage to produce diverse content from opinion leaders proposing this year's trends and widely disseminate it through Simmons' official YouTube channel.

As the first participants, Simmons will consecutively present performance content by hip-hop artists representing the MZ generation (Millennials + Generation Z), 'Lil Cherry & Gold Buddha' and 'Sokodomo'.

Simmons released a video of Lil Cherry and Gold Buddha the day before. They showcased their top-notch rap skills and unique personalities, passionately performing a total of 12 songs including their representative tracks 'MUKKBANG!', 'PYE LIFE', 'G!', 'EVERGREEN', 'Dead People', 'Livin Great', and 'Is Hot!' for about 25 minutes.

The video of rapper 'Sokodomo' will be available on the 23rd. Sokodomo, who appeared on 'Show Me The Money 10' and reached the semifinals, is expected to perform about 9 songs including the hit 'Hoejeonmokma' (Carousel), which topped the Billboard K-pop chart and domestic music charts, for approximately 25 minutes.

This content was produced with the assistance of AI translation services.