Emart, Peacock Chef Campaign... "Enhancing Trust through Artisan Spirit Branding"

On the 14th, a 'Peacock Chef Campaign' poster was displayed at Emart Seongsu Branch in Seongdong-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 14th that it will conduct storytelling marketing about the development experts who create Peacock products and the secret research lab.

The Peacock Secret Research Lab employs five people: chefs Won Seung-sik, Ham Dong-woo, Hong Yoo-seok, Kim Hyun-tae, and barista Kwon Hyuk-jae. Emart discloses the real names, backgrounds, and representative developed products of the chefs who develop Peacock products. It also introduces key points in the development process by the chef in charge of each Peacock product and ways to enjoy the products deliciously.

The reason Emart is conducting this campaign is to emphasize the craftsmanship of the chefs developing Peacock products to increase product reliability and strengthen branding. In fact, Emart’s professional chefs are deeply involved in product development, from recipe creation to taste improvement, earning recognition for taste and quality.

The secret research lab chefs develop products focusing solely on taste, innovate, and subdivide and manage the factors that determine taste to realize the best flavor. For example, in the case of Yukgaejang, research and development are divided into the texture of the meat, abundant ingredients, and rich broth.

Peacock recorded annual sales of 400 billion KRW last year, continuing growth for eight years. In particular, meal kits among Peacock products recorded 85 billion KRW last year, exceeding 20% of Peacock’s total sales. Last year, 66% of Emart customers had experience purchasing Peacock products, and among those who purchased Peacock products, 67% were satisfied and bought more than twice. The average monthly purchase frequency per person also reached 1.5 times.

An Emart official said, “Peacock is leading the market by proactively launching products that lead the market and guiding Korea’s food culture,” adding, “We will continue to enhance product capabilities and become a comprehensive gourmet brand that sets new standards for customers’ dietary lives.”

This content was produced with the assistance of AI translation services.