Seven Eleven Launches ‘Jeju Cheonhyehyang Ade’... “The Fruit Flavor Preserved”
[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 10th that it has launched 'Jeju Cheonhyehyang Ade' in collaboration with a local small but strong farming couple recommended by the Rural Development Administration.
Jeju Cheonhyehyang Ade uses Cheonhyehyang oranges directly cultivated, harvested, and selected by the couple Moon Gye-hee and Go Tae-jeong in the Seogwipo area of Jeju. Since the juice is made from Cheonhyehyang harvested in mid-February at full ripeness, you can fully enjoy the deep taste and aroma of the original Cheonhyehyang.
To commemorate the launch of this product, Seven Eleven is holding an event offering eco-friendly paper ice cups free of charge to customers who purchase the product until the end of this month.
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A Seven Eleven official said, "This product is perfect for enjoying fresh and cool drinks at home or outdoors during spring when sales of pouch beverages start to rise," adding, "We will continue to collaborate with the Rural Development Administration to introduce differentiated beverage products using excellent local agricultural products and take the lead in co-prosperity with local farms."
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