Gyeonggi-do Achieves Success in North American Market Targeting by Local SMEs... $3.8 Million Export Consultations at Exhibition

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Gyeonggi Province participated in North America's largest consumer goods exhibition along with eight small and medium-sized enterprises (SMEs) in the province, achieving a total export consultation performance of $3,807,000.

Gyeonggi Province and the Korea International Trade Association Gyeonggi Regional Headquarters opened a Gyeonggi Province pavilion at the '2022 Spring Las Vegas Consumer Goods Exhibition (ASD Market Week)' held in Las Vegas, USA, from the 27th of last month to the 2nd of this month, and announced on the 7th that they achieved such results through various export consultations.

This exhibition, boasting a 60-year tradition, featured 1,350 companies from 10 countries worldwide operating 4,300 booths. Participating companies showcased various consumer goods including gift items, promotional and advertising products, fancy and character goods, cosmetics and beauty products, home fashion and interior items, and food products.

Through the Gyeonggi Province pavilion, the province exhibited various products from local SMEs such as innovative clothes hangers, sticker-type wallpaper, cosmetics, and nail care items.

The participating companies unanimously agreed that the exhibition was a great opportunity to glimpse the latest global trends and the potential for entry into the North American market.

A representative from Company A, which participated in the event, said, "Under thorough quarantine measures, it was a valuable opportunity to directly contact import and distribution companies from the United States and Latin America and to establish marketing directions based on the latest trends."

The representative especially expressed gratitude, stating, "The support from Gyeonggi Province and the Korea International Trade Association in setting up and operating the local booth, as well as interpreting and consulting with visiting buyers, providing shared vehicles, and covering one-way airfare, was a great help."

The province expects that participation in this exhibition will serve as a stepping stone for local companies to enter the North American market, citing the increase in buyers seeking Korean products as substitutes for Chinese imports following the US-China trade conflict, and the growing demand for Korean brands with excellent quality competitiveness in the consumer goods sector.

Geum Cheol-wan, Director of the Foreign Affairs and Trade Division of the province, stated, "Considering changes in domestic and international trade environments and the progression of the COVID-19 situation, Gyeonggi Province and the Korea International Trade Association will continue to promote various overseas marketing support projects to help local SMEs expand their overseas sales channels this year as well."

This content was produced with the assistance of AI translation services.