Tourism Organization to Support Big Data Consulting for Local Government Tourism Development

Open Call for 'Big Data-Based Consulting' for Basic Local Governments Until the 23rd

[Asia Economy Reporter Kim Heeyoon] The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 7th that they will hold the "Smart Consulting Contest with Big Data" to support data-driven decision-making and marketing for regional tourism projects.

This contest, aimed at big data consulting for local government tourism development projects, will comprehensively evaluate the readiness and sustainability of the submitted projects and select a total of 12 projects, divided into basic consulting (9 projects) and advanced consulting (3 projects).

The selected regions will receive support through consulting according to the project development stage, including △ analysis of regional tourism environments based on data such as big data and tourism statistics surveys △ establishment of customized strategies △ business matching and execution with tourism venture companies.

The evaluation of the big data-based consulting projects by local governments is positive. A survey conducted last year with 38 local government officials who participated in the consulting showed a very high satisfaction (4.76 out of 5) with the overall consulting process, which timely reflected big data and the latest trends, and especially expressed a desire to strengthen various linkage projects with venture companies.

Jung Sunhee, head of the Tourism Consulting Team at the Korea Tourism Organization, said, "Through various data analyses such as big data, it will be possible to closely understand changes in regional tourism environments amid rapid environmental changes and crises like COVID-19, and to establish strategies and marketing for revitalizing regional tourism."

Applications will be accepted from the 7th to the 23rd. After document screening and interviews with project managers, the final selection results will be announced at the end of March. Detailed information about participating in the contest can be found on the Korea Tourism Organization website.

This content was produced with the assistance of AI translation services.