Lotte Hi-Mart, Hi-Made PC 'Popular'... "From High Performance to Cost-Effectiveness"
[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 28th that its private brand (PB) ‘HiMade’ PC devices are gaining great popularity ahead of the new school semester.
According to Lotte Hi-Mart, sales of HiMade PC items (desktops, laptops, monitors) from the 1st of last month to the 24th of this month increased by 130% compared to the same period last year.
At the beginning of this year, Lotte Hi-Mart launched and is operating HiMade PC devices such as gaming desktops, laptops, and monitors, reflecting the trend of pursuing reasonable consumption.
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A Lotte Hi-Mart official said, “We are releasing and operating HiMade products tailored to various demands, from high-performance PCs to cost-effective IT appliances, timed with the high demand for PC devices at the beginning of the year,” adding, “We plan to continue introducing various HiMade products according to the seasons such as the new semester, summer, and winter.”
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