Chevrolet Unveils Bolt EUV Log of Virtual Influencer Rozy

[Asia Economy Reporter Kiho Sung] Chevrolet announced on the 28th that it has resumed communication for the 2022 Bolt EV and Bolt EUV, which are scheduled for customer delivery in the second quarter of this year, by releasing a video titled "Our EUV Log with Bolt" in collaboration with virtual influencer Rozy (@rozy.gram) on its official YouTube channel.

Rozy, the first virtual human collaborator in the domestic automotive industry, debuted in 2020 and is an influencer with over 120,000 Instagram followers. On the 22nd, she also debuted as a singer by releasing her first single, "Who Am I".

Chevrolet stated that GM's campaign, which is being promoted as part of efforts to accelerate the "popularization of electric vehicles"?electric cars that anyone can drive?can embrace virtual humans and encompass diverse lifestyles, which is why they chose to collaborate with Rozy to convey this message.

GM is building global EV leadership based on the "Triple Zero" vision of ▲zero traffic accidents ▲zero carbon emissions ▲zero traffic congestion. The "EVerybody In" campaign consolidates the experience and know-how accumulated over 100 years of electric vehicle history, reflecting GM's commitment to creating electric vehicles accessible to everyone to achieve zero carbon emissions.

In particular, unlike electric vehicles targeting specific consumer segments, the Bolt EV and Bolt EUV, scheduled for release in the second quarter, embody values of progressive style and high practicality to promote the "popularization of electric vehicles."

The newly released video features Rozy (@rozy.gram) alongside influencers from various fields, showcasing the possibilities of the Bolt EV and EUV for everyday enjoyment and diverse lifestyles.

Fashion model Jinjungsun (@jinjungsun) emphasizes the Bolt EV’s quiet driving and long driving range of up to 414 km while traveling with her pet dog Mars. Kids model Jeremy (@jeremyjunior2011) shares the experience of visiting a supermarket with his mother in the Bolt EUV.

Finally, camping influencers the timid couple (@gup_bubu) demonstrate the joy of camping trips in the Bolt EUV. They highlight the Bolt EUV’s powerful driving performance capable of easily reaching a campsite located halfway up a mountain, its eco-friendliness, and its cargo capacity that can accommodate a large amount of camping equipment.

This content was produced with the assistance of AI translation services.