KOTRA Operates Korean Pavilion at MWC with 28 SMEs and Companies Participating

Various In-Person Networking Programs Prepared Under Thorough Quarantine Measures

[Asia Economy Reporter Park Sun-mi] KOTRA announced on the 27th that it will operate the Korea Pavilion at the ‘Mobile World Congress (MWC)’ held in Barcelona, Spain, until the 3rd of next month, with a total of 28 companies participating, including 16 small and medium-sized enterprises, 12 startups.

▲Artificial Intelligence (AI) ▲5G video and audio ▲Healthcare and other IT-related hardware and software companies will participate evenly to showcase the prowess of Korea as an IT powerhouse. Since KOTRA first operated the Korea Pavilion in 2009, it has participated for 13 consecutive years this year. This time, together with KOTRA, five organizations including the Korea Information and Communication Technology Industry Association, Korea Creative Content Agency, Korea International Trade Association, and Daegu Technopark have joined forces to organize an integrated Korea Pavilion with 84 domestic companies participating.

This year’s theme of MWC is ‘Connectivity Unleashed.’ Along with the commercialization of 5G, it will present the present and future of ▲AI ▲Fintech ▲Cloud Net technologies necessary for the ‘Internet of Everything’ era where all things are interconnected, and discussions on sustainable technology will also take place.

Meanwhile, to maximize face-to-face networking opportunities for Korean companies, KOTRA will attract 102 buyers and investors from 10 countries in Europe and the Middle East, including Spain, to the Korea Pavilion and arrange 245 consultations. Collaboration with the Catalonia Trade & Investment Agency of Spain is also a newly attempted method this year. Through this, the Catalonia Trade & Investment Agency plans to promote Korean startups to global investors it manages, generate interest, and link it to on-site investment consultations.

Additionally, on the 1st of next month, an IR event to help startups attract investment will be hosted. Our companies will showcase innovative products such as ▲video solutions ▲sleep measurement solutions ▲location information solutions to about 50 carefully invited prominent investors from Western Europe. Furthermore, a meeting will be arranged where KOTRA trade representatives from seven European countries including Germany, the United Kingdom, France, Spain, Austria, Finland, and Sweden will have a Q&A session with our startups.

Following last year, the ‘Digital MWC Korea Pavilion’ will also open this year. This will help easily find information on the 84 companies participating in the integrated Korea Pavilion and conduct non-face-to-face online marketing targeting promising buyers and investors who find it difficult to attend.

KOTRA President Yoo Jung-yeol said, “MWC is the world’s largest mobile device exhibition where telecom companies and big tech firms participate every year to share business directions and technology trends,” adding, “We will do our best to provide follow-up support so that our companies can achieve excellent results.”

This content was produced with the assistance of AI translation services.