"Reducing 60 Tons of Plastic Annually" Dongwon F&B Launches Label-Free Yogurt 'Bifidus Myeongjang'

[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 25th that it has launched three types of label-free 'Sowanamu Bifidus Myeongjang' (Apple, Grape, Berry Mix), which reduce plastic usage and improve recycling efficiency by eliminating labels.

The label-free Sowanamu Bifidus Myeongjang offers high convenience as it can be washed with water and immediately separated for disposal without the hassle of peeling off labels. Mandatory product information such as product name, expiration date, and nutritional content is printed on the bundled packaging, and phrases and colors distinguishing flavors are indicated on the container's top cover to enhance consumer convenience. Dongwon F&B estimates that applying label-free packaging to the three Sowanamu Bifidus Myeongjang products can reduce approximately 60 tons of plastic annually (based on 2021 Bifidus Myeongjang sales volume).

Launched in 2011, Sowanamu Bifidus Myeongjang is a fermented milk product that has consistently been loved by consumers, selling over 200 million bottles annually as of last year. It contains 'postbiotics,' known as the next-generation probiotics, which may help support gut health, and its low milk fat content allows enjoyment without calorie concerns.

A Dongwon F&B representative stated, “From product development to production, distribution, and sales, we are actively practicing ESG (Environmental, Social, and Governance) management at the group level. We will continue to maintain a strong focus on the environment and strive to introduce eco-friendly elements into a wider range of products.”

This content was produced with the assistance of AI translation services.