One-Third of Last Year's $2.5 Billion Overseas Orders

Hyundai Mobis Surpasses 1 Trillion Won in Global Orders for Advanced Car Lamps Last Year View original image


[Asia Economy Reporter Kiho Sung] Despite the global market environment shrinking due to COVID-19, Hyundai Mobis is expanding its overseas exports centered on high value-added automotive lamps. Hyundai Mobis plans to continue expanding overseas orders by differentiating its competitiveness through the development of advanced lamp technologies suitable for future mobility.


Hyundai Mobis announced on the 23rd that it achieved over 1 trillion KRW in global orders in the automotive lamp sector alone last year. Hyundai Mobis achieved a total of 2.5 billion USD (approximately 3 trillion KRW) in overseas orders last year through a diverse product portfolio ranging from core components to electronic parts. About one-third of this was driven by high value-added lamp products.


Hyundai Mobis has proven its global competitiveness in this field by expanding advanced automotive lamp orders to various global automakers. Notably, it focused on securing orders mainly for high value-added product groups such as matrix beam headlamps and high-performance rear lamps.


The reason Hyundai Mobis was able to expand overseas lamp orders lies in its global-level technological competitiveness. In fact, Hyundai Mobis has enhanced its brand status by leading next-generation lamp technologies, such as being the first in the world to develop AADB linked with the vehicle’s Advanced Driver Assistance System (ADAS), and HLED which integrates stop lamps and tail lamps into a single lamp with a thickness of 5.5mm.


To further strengthen its competitiveness in the global automotive lamp market, Hyundai Mobis is also developing next-generation lamp technologies. This year, it plans to focus on new lamp technology tasks including ADAS-linked lamps, slimming and design differentiation, controller integration, and the development of premium products reflecting elements specialized for future mobility.


Representative examples include the development of HD headlamp systems capable of displaying road surface information and digital lamp systems. These are proactive responses to trends in the future autonomous driving era, with the core being the implementation of communication-type lamp technology that enables communication through lamps.


Additionally, differentiated lamp technologies such as grill lighting technology specialized for electric vehicle-exclusive models and technologies that integrate and control various signals of lamps will also be introduced.



Axel Mashka, Vice President and Head of Hyundai Mobis Global OE Sales Division, said, “We plan to further strengthen competitiveness through global technological competitiveness and stable quality across a diverse product portfolio including lamps,” adding, “Through this, we aim for overseas orders totaling 3.7 billion USD (4.4 trillion KRW) this year.”


This content was produced with the assistance of AI translation services.

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