Galleria Department Store Launches Exclusive Subscription Service for VIP Customers with Precision Marketing

Galleria Department Store's VIP-exclusive lifestyle subscription service.

[Asia Economy Reporter Jeon Jinyoung] Galleria Department Store announced on the 21st that it will strengthen premium pinpoint marketing targeting VIP customers. As part of this, it will launch a lifestyle subscription service exclusively for VIPs.

Based on its expertise in VIP management, Galleria derived lifestyle keywords and planned subscription services in four areas: wine, art, pets, and healthcare. This service is available to customers with Galleria Park Jade Blue grade (annual purchase amount over 20 million KRW) or higher, and subscription fees vary by category.

First, the wine subscription service delivers one bottle of the “Wine of the Month,” curated directly by Galleria’s wine buyer, every month for three months. The first delivery (March) requires in-person receipt due to adult verification and payment for alcoholic beverages, and the second and third deliveries will be shipped to the customer’s home in early April and early May, respectively.

The wine selection varies monthly: in March, “Innisfree Cabernet Sauvignon” from Napa Valley, USA; in April, “William Fevre Chablis Domaine” from Chablis, France; and in May, “Alvaro Palacios Petalos” from Bierzo, Spain. Additionally, electric openers and 5,000 KRW vouchers for ‘Vino494’ are provided as separate gifts.

The art subscription service is offered through the painting rental specialist ‘Open Gallery,’ allowing customers to select original works by domestic artists to rent for three months.

The pet subscription service, provided by the pet commerce platform ‘Bacon Box,’ delivers a monthly all-in-one kit for dogs consisting of two dog toys, one dog product, and two customized handmade snacks.

The healthcare subscription service is launched in collaboration with the health supplement recommendation service ‘I AM.’ Based on a preliminary survey and expert consultation, it delivers personalized health supplements tailored to the individual’s health condition.

Meanwhile, last year, Galleria VIP customers who purchased over 20 million KRW annually showed a 41% increase in sales compared to the previous year, accounting for 45% of total sales. Notably, VIP customer wine sales increased by 75% compared to 2020, driving strong wine sales. Additionally, Galleria Luxury Hall has been conducting diverse art exhibitions and sales since last year, with high-priced works selling out and receiving great responses from VIP customers.

A Galleria representative said, “We have established a customer participation-type VIP subscription service based on Galleria’s unique premium expertise,” adding, “We will showcase differentiated VIP marketing through service development reflecting diversified customer tastes.”

This content was produced with the assistance of AI translation services.