Korea Federation of Banks Launches Social Contribution Platform 'BANKIT'

Donation Trends of the MZ Generation and the Untact Era

Introducing a Digital-Based Social Contribution Platform

[Asia Economy Reporter Sim Nayoung] The Korea Federation of Banks announced that it will launch the social contribution platform, Bankit, on the 17th. Bankit means ‘connecting sharing through banks’ and aims to be a digital-based social contribution platform suitable for the donation trends of the MZ generation and the untact era.

Bankit users can participate in the public fundraising project ‘SUPPORT’ through voluntary donations, and also experience in one place the Korea Federation of Banks’ unique

social contribution project ‘ACTION’ and ‘BANKs,’ which promotes various social contribution activities of banks.

Through the SUPPORT menu, users can see at a glance the ‘proposal-fundraising-review’ process of small but meaningful public projects that create change in our society, and can easily participate in donations just by liking (♡), commenting to cheer, or sharing with friends. Through the ACTION menu, users can check and participate in the Korea Federation of Banks’ social contribution activities such as financial education and environmental protection.

Starting from the 17th, Bankit will operate public fundraising boxes for sending ‘Love Meal Trucks,’ resolving educational gaps for vulnerable groups, supporting communication for the hearing impaired, and plans to increase 1 to 2 new fundraising boxes (SUPPORT menu) every month. It will also hold contests for community-based projects such as helping local small business owners and urban regeneration targeting university students, youth, and village activists.

Leveraging its characteristic as a banking sector social contribution platform, Bankit will also operate ‘Reading Financial Education PLAY BOOKIT’ to improve reading literacy and form healthy financial habits.

This content was produced with the assistance of AI translation services.