BGF Retail Signs Business Agreement with Playlist... "Online and Offline Content Collaboration"

On the 16th, Song Ji-taek, Head of Innovation at BGF Retail (left), and Park Tae-won, CEO of Playlist, are posing for a commemorative photo at the Playlist headquarters in Yongsan-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] BGF Retail announced on the 17th that it has signed a business agreement with the comprehensive content studio 'Playlist' for the development and operation of online and offline content.

Through this business agreement, the two companies will promote ▲ production and joint business of content IP using Playlist's dramas ▲ branded content collaboration ▲ development and sales of products linked to Playlist IP ▲ strengthening marketing collaboration activities. In the long term, the goal is to naturally expose CU's brand and products in dramas and entertainment shows, where Playlist has strengths, to enhance brand affinity among MZ generation customers of CU.

A BGF Retail official said, "We expect to significantly strengthen content competitiveness, which has rapidly emerged as a core capability of distribution channels," and added, "Together with Playlist, we will produce fresh and high-quality content to offer customers differentiated fun and value that can only be experienced at CU."

Park Taewon, CEO of Playlist, stated, "In an environment where the value of online and offline content experiences is emphasized, we expect to present a content business model that combines IP content with BGF Retail's solid offline distribution network, allowing diverse enjoyment in daily life," and added, "We will showcase content with future competitiveness."

This content was produced with the assistance of AI translation services.