Pulmuone Launches Premium Shrimp Cutlet 'Tongtong Shrimp Shrimp Katsu'

[Asia Economy Reporter Song Seung-yoon] Pulmuone is diversifying its ready-to-eat meal menu by launching a premium shrimp cutlet coated with crispy breadcrumbs and plump whole shrimp.

On the 17th, Pulmuone Foods announced the release of ‘Tongtong Shrimp Shrimp Katsu (330g, 9,480 KRW),’ which features whole shrimp coated with wet breadcrumbs to achieve a crispy outside and moist inside texture.

The new product ‘Tongtong Shrimp Shrimp Katsu’ is a premium katsu item that allows consumers to conveniently enjoy restaurant-style shrimp cutlets at home. It is characterized by the plump texture and crispiness of the shrimp. Large whole shrimp are used to richly deliver the unique plump texture of shrimp.

The batter is made with large 7mm-thick wet breadcrumbs, which are difficult to replicate at home. The wet breadcrumbs are firmly pressed on, then lightly fried once in oil and baked again in the oven to enhance the crispy texture and mild flavor. When cooking at home, it can be easily prepared in an air fryer for about 13 minutes without oil, resulting in shrimp cutlets that taste freshly fried as if from a specialty restaurant.

Park Jung-wook, PM of Pulmuone Foods FRM Division, said, “As the penetration rate of air fryers in households increases, there is growing customer demand for menu diversification using air fryers and a rising preference for various katsu products. The new product ‘Tongtong Shrimp Shrimp Katsu’ offers a savory and rich texture and flavor of large whole shrimp meat that can be easily enjoyed at home, which will bring new vitality to the domestic frozen katsu market.”

This content was produced with the assistance of AI translation services.