Baemin Webtoon Platform 'Manhwagyeong' Surpasses 1 Million Downloads

Rapid Increase in Subscribers Among Young People Valuing Communication and Play Spaces

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers announced on the 16th that the cumulative downloads of the webtoon platform 'Manhwakyung' application (app) have surpassed 1 million, ranking 2nd in the comics category on the Google Play Store.

Earlier this year, Woowa Brothers updated Manhwakyung to version 2.0 and introduced the scene-by-scene feedback feature called 'GureumTalk.' Since the introduction of GureumTalk, readers can leave their impressions or thoughts on each scene within an episode. More than half of Manhwakyung webtoon readers keep the 'GureumTalk' feature turned on while enjoying the content, and 1 out of 10 readers actively write GureumTalk comments, showing a high participation rate.

Gu Ji-min, Manager of the Manhwakyung Service Part at Woowa Brothers, said, "Compared to regular comments or replies, the volume of GureumTalk posts is about 10 times higher, and the rate of increase in posts is overwhelmingly fast. Since the introduction of the GureumTalk feature, the average daily number of new member sign-ups has more than doubled."

Following GureumTalk, Manhwakyung 2.0 also added the 'TagTalk' feature, which further expands communication among users. 'TagTalk' is a community feature that allows Manhwakyung users to create and upload various content beyond communication about specific works or scenes. Users can post texts or photos on TagTalk about a wide range of topics, from their daily lives to webtoon stories and drawings they have created, and engage in conversations with each other.

Kim Myung-chul, Cell Head of Manhwakyung Cell at Woowa Brothers, said, "To differentiate Manhwakyung from major webtoon platforms, we have discovered many new artists and secured uniqueness with content centered on non-sensational stories of our daily lives. We will continue to grow as a warm playground that offers new enjoyment different from existing webtoon platforms."

This content was produced with the assistance of AI translation services.