Seven Eleven launches 'Jeil Matjip Series' lunchboxes... "From Donkatsu to Pasta"

On the 16th, a model is introducing two types of 'Jeil Matjip Series' lunchboxes at the convenience store Seven Eleven.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 16th that it will release two types of lunchboxes in collaboration with CJ CheilJedang under the 'Jeil Matjip Series.'

The newly launched products are the 'Jeil Matjip Lunchbox' and 'Jeil Matjip Rose Spaghetti.' The Jeil Matjip Lunchbox features a moist hamburger steak based on beef and Spam as the main items, along with a generous serving of domestically produced sirloin pork cutlet, chicken nuggets, and kimchi pork.

The Jeil Matjip Rose Spaghetti uses a whole sirloin pork cutlet made from domestically produced pork and offers spaghetti with a rich and creamy rose sauce base made from tomato and fresh cream.

Last year, Seven Eleven's lunchbox sales grew by 16.8% compared to 2020, with the 1020 age group accounting for 25.9% of the sales. To celebrate the launch of the lunchboxes, Seven Eleven will give away Mountain Dew beverages to customers who purchase the products until the 22nd.

A Seven Eleven representative said, “As the number of customers purchasing convenience store lunchboxes continues to increase, we are striving to develop diverse and new lunchbox products. We expect the Jeil Matjip Series to be popular among the 1020 generation, young people, and office districts.”

This content was produced with the assistance of AI translation services.