Establishing a Public-Private Collaboration MICE Industry Innovation Platform... Transition to a Contactless Paradigm

Busan City Secures 3.7 Billion KRW in National Funding, Forms Consortium Including BEXCO

Public Innovation Platform Project to Proceed for 3 Years from Planning to Demonstration

Overview of the MICE Industry Business Innovation Platform.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A business platform project that innovatively collaborates the exhibition, tourism, and convention industries, which have been operating separately in the private and public sectors, is underway in Busan.

On the 13th, Busan City announced that the ‘MICE Industry Business Innovation Platform’ was selected for the national public project ‘Private Business Creation Public Innovation Platform Construction Project.’ It secured 3.7 billion KRW in national funding through 2024.

Hosted by the Ministry of Science and ICT and supported by the National Information Society Agency, the ‘Private Business Creation Public Innovation Platform Construction Project’ has so far been promoted mainly as a one-time service order centered on public informatization projects.

To overcome these limitations, the project is transitioning into a public-private collaborative service that links the previously insufficient creation of new industries and investment, enabling the public sector to create private business innovation services.

Busan City plans to open and share MICE data held by both public and private sectors to overcome the crisis faced by the K-MICE industry due to COVID-19.

They will create a business creation platform where supply and demand can be matched to establish a sustainable MICE industry collaboration ecosystem.

This year, the platform will be planned, and next year the platform will be constructed. In 2024, they will complete the private business demonstration based on the MICE industry platform, pursuing a three-year phased strategy.

First, a public-private specialized consortium will be formed, centered on the Busan Convention Industry Association, Busan Information Technology Association, Busan Information Industry Promotion Agency, Busan Tourism Organization, and BEXCO.

Next, they plan to build the ‘MICE Industry Business Innovation Platform’ for ▲metaverse conventions ▲NFT (non-fungible token) trading and contracts ▲online and offline hybrid event hosting ▲and fostering convergence-specialized personnel.

Lee Joon-seung, Director of Busan City’s Digital Economy Innovation Office, said, “Through the Private Business Creation Public Innovation Platform Construction Project, we will develop the public innovation platform into a new digital transformation model of the MICE industry where the public and private sectors collaborate.”

The director added, “We will lead the paradigm shift to non-face-to-face transformation of Busan’s MICE industry and drive market changes to become a world-leading MICE industry city.”

This content was produced with the assistance of AI translation services.