Studio Tomboy Bestseller Product Returns as a 'Limited Edition'

[Asia Economy Reporter Song Seung-yoon] Studio Tomboy (STUDIO TOMBOY), the longest-running women's clothing brand in Korea, announced on the 8th that it will release a limited edition 'RE-COLLECTION' featuring the top 10 most beloved products by customers over the past decade in celebration of its 45th anniversary.

Only 45 pieces of each product will be produced, and they will be exclusively sold on Shinsegae International's own online mall, S.I.VILLAGE, until the 16th of this month.

This RE-COLLECTION by Studio Tomboy faithfully reproduces the best-selling or most talked-about products from each year between 2012 and 2021 in their original designs. It not only allows customers to revisit the brand's history but also offers a clear view of the changes in domestic women's fashion trends over the past decade.

All products in the RE-COLLECTION have been recreated with the original design and details to preserve the feel of the original items at the time of their launch. A premium leather label has been added to enhance the exclusivity of the limited edition. From the 9th to the 11th, during the RE-COLLECTION launch promotion, trench coats will be available for 299,000 KRW, setup jackets and pants for 259,000 KRW and 159,000 KRW respectively.

A representative from Shinsegae International's Studio Tomboy stated, "Studio Tomboy is an iconic brand that reflects the history and evolution of women's casual wear in Korea," adding, "We will continue to develop it into a leading women's clothing brand in Korea based on the 45 years of brand heritage we have built."

Meanwhile, a survey conducted last year by Open Survey targeting 1,250 women aged 20 to 40 revealed that among 14 women's casual brands in department stores, Studio Tomboy ranked overwhelmingly first in brand awareness, preference, and purchase intention. Notably, more than half of women in their 20s chose Studio Tomboy as their favorite brand, and 46% expressed an intention to purchase products within a year, demonstrating its steady popularity among women in their 20s.

This content was produced with the assistance of AI translation services.