Department Store Opens Valentine's Day Pop-up Store... "From Chocolate to Champagne"

Shinsegae Department Store will showcase a variety of exclusive and limited Valentine’s Day products at all its locations from the 10th to the 14th.

[Asia Economy Reporter Lim Chun-han] Department stores are opening dessert brand pop-up stores to celebrate Valentine's Day.

On the 8th, Shinsegae Department Store announced that from the 10th to the 14th, various exclusive and limited-edition products will be showcased at all branches. At the Gangnam branch, the world-renowned chocolate brand "Neuhaus," considered one of the top three chocolates globally, will be available exclusively offline. Neuhaus, a prestigious Belgian chocolate house, boasts a history of over 160 years. Visitors can also experience "Angelina," a historic dessert brand from Paris, France, and "Boissier," a dessert brand that started in France in 1827.

At Daejeon Shinsegae Art & Science, a pop-up store by the YouTube creator "Ari Kitchen," who has 1.43 million subscribers, will open. Limited-edition Valentine's Day items such as Valrhona My Memory chocolate bars and Beauty Heart meringue cookies will be sold, along with 12 types of premium macarons called Arikaron developed by Ari Kitchen. Additionally, "Scoopdang," a macaron specialty store introduced by the YouTube channel The Scoop, which has 600,000 subscribers, will also open.

Customized live broadcasts for the 20s and 30s generation have also been prepared. During this broadcast, chocolate drag?e and cookie sets by Chef Lee Sang-hwa of "Ppaappa," a representative dessert restaurant in Songridan-gil, will be sold.

At all Shinsegae Department Store Wine Houses, champagne to celebrate special occasions will be featured. Especially, products ranging from rare luxury items to daily products that beginners can easily approach are prepared.

Galleria Department Store will hold dessert brand pop-up stores at the Galleria Luxury Hall from the 11th to the 14th. Notable brands include the French dessert brand "Angelina," Italy's representative royal dessert brand "Torti," the handmade caramel brand "Bada Jeongwon," and the macaron specialty bakery brand "Onnidang."

At the Gwanggyo branch, a pop-up store for "Shiroi Koibito," one of Japan's top three famous confections, will run until the 17th. Shiroi Koibito is known for its crispy langue de chat dough and the smooth flavor of white chocolate. Additionally, until the 14th, a special event will be held at the 3rd-floor Cloud Plaza, where customers who take photos will receive Valentine’s caramel.

At Daejeon Timeworld, a pop-up store for the vegan chocolate brand "Cacao Five" will be held until the 17th. Cacao Five is a premium handmade vegan chocolate brand characterized by using only pure plant-based ingredients.

Galleria Department Store is also running a "Be Mine, Valentine Gift" themed event on the Galleria application (app) at all branches until the 14th. All customers who have purchased with a Galleria Card can participate, and prizes such as a two-person buffet voucher at The Plaza Hotel and a two-night stay in a suite ocean view at Geoje Belvedere Resort will be awarded through branch-specific draws.

This content was produced with the assistance of AI translation services.