NC's 'Universe' Records 21 Million Downloads in 1 Year... 89% Overseas Share

[Asia Economy Reporter Kang Nahum] NCSoft's global fandom platform UNIVERSE has recorded 21 million downloads worldwide within one year of its launch. It was found that 89% of users are from overseas.

NCSoft revealed these achievements on the 7th to commemorate the 1st anniversary of UNIVERSE's launch.

UNIVERSE has grown centered on communication-focused features such as private messaging and FNS (Fan Network Service), as well as its self-produced 'UNIVERSE Originals.' It is currently available in 233 countries worldwide, including South Korea, the United States, Japan, and Indonesia. The total cumulative downloads amount to 21 million, with 89% identified as overseas users.

Over the past year, NCSoft has released a total of 6,288 original contents including variety shows, photo shoots, and music tracks, accumulating 24 million views. To facilitate communication between artists and fans, 34 online and offline events such as fan meetings and showcases that can be attended remotely were held, enjoyed by 190,000 global fans. The online live joint concert 'UNI-KON' held last year attracted 2.6 million participants from 164 countries.

Currently, UNIVERSE has opened a total of 35 'Planets,' including 32 artist teams and programs such as MBC's 'Idol Radio Season 2.' There are plans to further expand the scope of Planets by opening 'Brand Planets' in the future.

To celebrate the 1st anniversary of UNIVERSE, NCSoft is holding a special event. Exclusive photo shoots of 20 artist teams including MONSTA X, ASTRO, and THE BOYZ will be released for free. The photo shoots can be viewed on the UNIVERSE app until 10 a.m. on the 9th.

This year, UNIVERSE plans to sequentially introduce features that enhance user convenience and enjoyment. It will launch a 'web version' that allows users to enjoy various contents on a large screen, and add various functions such as 'live streaming' to communicate more vividly with artists through real-time videos.

This content was produced with the assistance of AI translation services.