MZ Targeted Self-Purchased Reviews Coming... HelloMobile Launches Review Service

LG HelloVision HelloMobile, 10th Anniversary Renewal

[Asia Economy Reporter Cha Min-young] A ‘budget phone review hotspot’ for the MZ generation, who value genuine reviews from actual users, is coming.

Hello Mobile, a budget phone (MVNO) service operated by LG HelloVision, announced on the 7th that it will open a ‘customer review service’ on its direct mall. Customers can view vivid experiences ranging from the actual device to self-activation reviews of the SIM card all at a glance.

This new service is a ‘real-time budget phone review’ service that any Hello Mobile subscriber can participate in. By sending a star rating and a brief review through a notification talk sent within 8 days after activation, the review is immediately posted on the direct mall. Participation in reviews is easy with just a few taps through a simple conversation with an AI chatbot, and formats such as photos, videos, and text are all accepted.

To celebrate the launch of the service, LG HelloVision is also running a ‘Real Review Challenge.’ Until the 2nd of next month, a total of 1,010 customers who participate in the reviews will be selected by lottery to receive prizes such as air purifiers, smartwatches, keychains, fast chargers, and finger straps. The more ‘Helpful’ clicks a review receives, the higher the chances of winning.

Marking its 10th anniversary, Hello Mobile prepared this service to newly innovate customer experience. It listens closely to the vivid voices of existing customers to increase satisfaction. The aim is also to target the consumption preferences of the MZ generation, who trust ‘purchased-with-own-money reviews’ over simple advertisements when making purchasing decisions.

Choi Jae-wook, Executive Director of LG HelloVision’s Digital Sales Group, said, “Through the customer review service, we aim to align with the MZ generation, the main players in the era of 10 million budget phone users, and create an opportunity for young and trendy service innovation. Hello Mobile, celebrating its 10th anniversary this year, will continue to provide differentiated customer experiences through the direct mall and get ten steps closer to consumers.”

This content was produced with the assistance of AI translation services.