Paldo selects virtual human 'Rozy' as model for Tteumsae Ramyeon

[Asia Economy Reporter Song Seung-yoon] Paldo, a comprehensive food company, announced on the 7th that it has selected the virtual human ‘Rozy’ as the brand model for its ‘Teumsae Ramen’ brand.

Rozy is a virtual influencer who crosses between reality and virtual space, gaining great popularity mainly among the MZ generation (Millennials + Generation Z), with over 114,000 followers on social networking services (SNS). The new brand slogan is 'Eoneu Teumsae! Oroji Teumsae,' created by utilizing Rozy’s real name ‘Oroji.’

Paldo will also release various contents to promote Teumsae Ramen in collaboration with Rozy. First, ‘Oroji Teumsae Recipe’ will be unveiled through Paldo’s official Instagram. The first recipe is a spicy hangover ramen made by adding chili tuna and kimchi to Teumsae Ramen, offering a way to enjoy the spicy flavor of Teumsae Ramen more diversely. In addition, innovative recipes recommended by Rozy will be released sequentially.

Rozy will also serve as the model for export product packaging. As the popularity of spicy ramen has increased overseas, Rozy’s image has been placed on the front of products exported to a total of 40 countries, including the United States, Canada, and Thailand.

Jang Hee-sang, Paldo’s marketing manager, said, “We selected virtual influencer Rozy as the new brand model targeting the MZ generation, who pursue new experiences and fun,” and added, “We will continuously expand the product lineup and grow it into a representative spicy ramen brand both domestically and internationally.”

This content was produced with the assistance of AI translation services.