BAT Rothmans launches Glo-exclusive stick 'Neo Max Boost'... 4,500 won

Neo Max Boost

[Asia Economy Reporter Eunmo Koo] BAT Rothmans announced on the 7th that it will launch a new product in the Neo series of glo exclusive sticks for heated tobacco products, called 'Neo Max Boost.' The price is 4,500 won.

According to BAT Rothmans, Neo Max Boost offers the most intense freshness among the Neo series. Based on a clean taste, when the MAX cooling capsule included in the filter is burst, an extreme coolness spreads throughout the mouth. The product packaging features a graphic design reminiscent of glaciers, expressing the unique coolness of the new product.

A BAT Rothmans representative said, "It will provide a satisfying experience to heated tobacco consumers who desire extreme freshness," adding, "We will expand the range of choices by offering products that suit the preferences and tastes of adult smoking consumers."

This content was produced with the assistance of AI translation services.