"Meet Hetbahn at Zepeto Convenience Store" CU's Unique Collaboration with CJ CheilJedang

Haeppan, Haeppan Cupban, Bibigo Wang Gyoja, the Geonganghan Dakgaseumsal Steak, etc. Available
Exchange coupons for Haeppan Cupban through certification shot raffle, friend tag event also on Instagram

CU, CJ CheilJedang Collaborative Marketing.

[Asia Economy Reporter Yuri Kim] CU announced on the 7th that it will collaborate with CJ CheilJedang to conduct joint marketing on the global metaverse platform ZEPETO.

This collaboration marketing, the second following the partnership with Binggrae, features the implementation of popular CJ CheilJedang products sold at actual CU stores in a virtual reality convenience store.

From this month, four products?Hetbahn, Hetbahn Cupbap, Bibigo Wang Gyoja, and the Healthy Chicken Breast Steak?can be found at CU ZEPETO Hangang Park Store, CU ZEPETO Classroom Store, and CU ZEPETO Subway Station Store operated by CU on ZEPETO. These products are faithfully recreated in appearance, and an attach function allows avatars to pick up the products, enabling users to carry them around as if shopping in real life.

To commemorate this collaboration, CU will hold a lottery for 100 users who upload a certification shot of CJ CheilJedang’s Hetbahn Cupbap on their avatar feed with the required hashtags on ZEPETO, awarding Hetbahn Cupbap exchange vouchers. Additionally, an event is underway where tagging friends on the collaboration announcement post uploaded on CU’s official Instagram will provide Hetbahn Cupbap gifticons to a total of 250 people. Winners will be announced on Instagram on the 28th of this month.

CU stated, "Continuing active collaborations in virtual reality is possible because CU is the only company in the industry to be listed on the official ZEPETO map, boasting excellent accessibility." Since CU launched its stores on ZEPETO, the number of users visiting the map has reached approximately 25 million. Posts related to CU on feeds, including views, likes, and comments, have also reached 10 million.

CU has consistently introduced content that encourages user participation, such as releasing official fashion items and installing photo and video booths. Fashion items featuring the CU logo, including clothing, bags, and hats, have sold over 500,000 units to date.

The fun elements unique to virtual reality have attracted the interest of Generation Z, who seek differentiated experiences. CU plans to additionally release new items such as crop tops and training suits, and will unveil a photo booth for taking unique photos on the 10th.

As ZEPETO is gaining great popularity mainly among Generation Z, CU plans to expand collaborative marketing with various industries to establish the virtual reality convenience store as a playground for Generation Z.

Yeon Jeongwook, head of BGF Retail’s marketing team, said, "Generation Z, familiar with digital media, can increase brand affinity in the real world by seeing products displayed in the virtual reality convenience store," adding, "We will continue to introduce differentiated content to provide users with new experiences and enjoyment."

This content was produced with the assistance of AI translation services.