Lotte Food Recruiting 21st Generation of University Student Marketers 'Hidden Supporters'

6 Months of Practical Marketing Training, New Product Trials, Team Projects, and More
Recruiting the 20th Cohort of Housewife Marketers 'Green Spoon' During the Same Period

[Asia Economy Reporter Eunmo Koo] Lotte Foods announced on the 7th that it is recruiting the 21st generation of university student marketers, ‘Hidden Supporters,’ until the 13th.

Hidden Supporters is a university student marketer program that started in 2012, offering various practical experiences in food marketing as well as direct communication with Lotte Foods marketing staff. This recruitment aims to select a total of 20 students, excluding those in their 8th semester (4th year, 2nd semester). Selected Hidden Supporters will carry out various marketing-related projects for six months starting in March. These include content marketing through social networking services (SNS), expressing opinions of the MZ generation (Millennials + Generation Z) through surveys and interviews, team projects developing marketing strategies and new product ideas based on trend analysis.

The Hidden Supporters program comes with various benefits. Participants receive a marketer appointment certificate and activity allowance, with monthly awards for outstanding performers. At the end of the program, the best team project and top performers are selected and awarded certificates and prizes. Practical lectures and communication with marketing professionals are also provided to help university students preparing for careers as food marketers. Additionally, participants get the opportunity to experience Lotte Foods’ new products first every month.

This generation will also undertake a new product proposal team project. Ideas with high feasibility may lead to actual product launches. For example, the traditional pasta menu idea from the 19th generation ‘Hidden House’ team was actively reflected in the launch of two new ‘Chefood’ frozen pasta products.

Lotte Foods is also recruiting the 20th generation of housewife marketers, ‘Green Spoon,’ targeting housewives. From March, they will experience Lotte Foods products and conduct online marketing for Lotte Food Mall, the company’s online store, for six months. They will also participate in product surveys and monitoring activities. Monthly support includes Lotte Foods products and activity allowances, with benefits such as awards for top performers at the end of the program.

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