Wine and Whiskey Popularity Rises... 250 Million Won 80-Year-Old Whiskey Also Sold

Gordon & MacPhail Glenlivet Generations 80 Years

[Asia Economy Reporter Eunmo Koo] Recently, as wine and premium whiskey have gained popularity, it has been revealed that ultra-high-end whiskey priced over 200 million KRW per bottle has also been sold.

According to Lotte Department Store on the 7th, a bottle of 'Gordon & MacPhail Glenlivet Generations 80 Years' brought into the whiskey specialty store 'Whiskey Bar,' which opened last December at the Jamsil branch, was reserved for sale immediately upon display despite its high price of 250 million KRW.

This whiskey is the world's oldest single malt (100% barley distilled at one distillery) Scotch whiskey, with only 250 bottles available worldwide. Lotte Department Store plans to display this product at the Whiskey Bar until the 28th of this month and then deliver it to the purchasing customer.

Lotte Department Store will also offer limited sales of Gordon & MacPhail Connoisseur's Choice Glen Grant 1996 and 1997 vintages, targeting Valentine's Day.

Additionally, Lotte Department Store will specially sell wine gifts personally recommended by a sommelier-turned-product planner. Notably, they will introduce fortified wines that pair well with sweet chocolates and other desserts. Fortified wine is wine with added brandy to increase the alcohol content, either fermented or in the process of fermentation. For customers preparing home parties, sparkling wines will be discounted by up to more than 60%.

This content was produced with the assistance of AI translation services.