Incheon Port Authority Activates Marketing for Incheon Port Hinterland Complex... Generating Cargo Volume and Added Value

Incheon Aam Logistics Complex 1 [Photo by Incheon Port Authority]

[Asia Economy Reporter Park Hyesook] Incheon Port Authority is focusing on catching two rabbits?cargo volume and value-added creation?through the revitalization of the Incheon Port hinterland complex.

The authority announced on the 6th that it will strengthen marketing activities to invigorate the operations of tenant companies in the Incheon Port hinterland complex and promote the available facilities within the complex.

The authority plans to break away from the traditional marketing approach focused on existing shipping companies and cargo owners and instead conduct marketing activities utilizing infrastructure to lead the revitalization of the hinterland complex and value-added creation.

Accordingly, the authority plans to carry out marketing activities for the Incheon Port hinterland complex in three directions: ▲activities to improve tenant companies' sales ▲promotion of hinterland complex revitalization ▲support for improving corporate productivity.

First, it will analyze the operational status and issues of tenant companies and promote specialized joint marketing tailored to each company.

It also plans to hold briefing sessions by inviting major cargo owners and forwarders (transportation agencies) and operate separate consultation booths to assist matching with tenant companies.

There is also a plan to discover potential customers by directly visiting companies in metropolitan area industrial complexes using Incheon Port or distributing related brochures to promote the Incheon Port hinterland complex.

Along with this, the authority plans to help improve corporate productivity through management and technical support for tenant companies in the Incheon Port hinterland complex.

Kim Jonggil, Vice President of Operations at Incheon Port Authority, said, "We will carry out marketing activities through continuous communication on-site to revitalize the Incheon Port hinterland complex," adding, "We will carefully identify the difficulties and interests of tenant companies and actively support customized joint marketing."

This content was produced with the assistance of AI translation services.