Ace Bed Operates 'Ace Heritz' Pop-up Store at Lotte Department Store Dongtan Branch

Inside the 'Ace Heritz' pop-up store.

[Asia Economy Reporter Donghyun Choi] Ace Bed announced on the 4th that it will operate a premium mattress brand 'Ace Heritz' pop-up store on the B2 floor of Lotte Department Store Dongtan Branch until May 31.

Lotte Department Store Dongtan Branch is a premium store that has maintained the No. 1 sales position in the bed category since its opening in August last year. This pop-up store is designed as an experiential space for Ace Bed's highest specification mattress brand, 'Ace Heritz.'

Ace Heritz uses only the soft-touch, premium 100% New Zealand Merino wool fabric, considering that the mattress fabric directly touches the skin. It features the patented 'Hybrid Z Spring,' which has been patented in 15 countries including Korea.

At this pop-up store, various lineups are showcased, including the highest grade Black, as well as Diamond Plus, which allows customers to select and apply the desired firmness level for the upper pillow top. Visitors can also experience the Norwegian luxury recliner 'Stressless,' exclusively imported and distributed by Ace Bed.

An Ace Bed official said, "Considering the increasing number of consumers seeking premium mattresses for a dignified 'good sleep,' we have prepared a premium experiential space within Lotte Department Store Dongtan Branch. We hope customers enjoy Ace Bed's unique bed technology along with various benefits at this pop-up store."

This content was produced with the assistance of AI translation services.