Enjoy Instant Nutritious Sotbap with Microwave Cooking Only

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang's 'Hetbahn Sotban' is an instant nutritious pot rice brand that can be enjoyed with microwave cooking only.

It is the third generation of Hetbahn, following 'Hetbahn,' which pioneered the era of buying plain cooked rice, and 'Hetbahn Cupban,' a convenient meal replacement that enhances the quality of rice. The product comes in four varieties: 'Root Vegetable Nutritious Rice,' 'Mushroom Nutritious Rice,' 'Whole Grain Rice,' and 'Honey Yakbap.' The rice water is flavored by boiling mushrooms, radish, cinnamon, etc., and contains large pieces of ingredients such as mushrooms, lotus root, sweet potato, chestnut, and pumpkin seeds.

Hetbahn Sotban was made possible by an innovative technology called the 'New Sterile Rice Process.' Until now, grains, mushrooms, vegetables, and nuts, unlike rice, had a high possibility of microorganisms surviving in the product, making it difficult to produce as instant rice. However, through the new sterile rice process developed by CJ over ten years, all microorganisms that could remain in ingredients other than rice can be eliminated, enabling the commercialization of pot rice as Hetbahn.

CJ CheilJedang applied moisture content and heat treatment optimization technology during the rice cooking process to fully preserve the texture of the raw ingredients and the stickiness of the rice. Through this, they secured the quality and taste as if freshly cooked at a pot rice specialty restaurant or at home. The container is also designed in the shape of a rice bowl to enhance eating convenience. The container does not change in composition or appearance even in boiling water and does not release environmental hormones, allowing consumers to eat without concern.

This content was produced with the assistance of AI translation services.