Jeju Samdasoo, a Collaboration of Nature and Technology... Standing Alone in the Domestic Bottled Water Market

[Asia Economy Reporter Seungjin Lee] Jeju Samdasoo achieved sales of 300 billion KRW last year. This is the first time a single brand has reached 300 billion KRW in sales in the domestic bottled water market.

Jeju Samdasoo is volcanic bedrock water that is filtered through highly purifying volcanic scoria over 18 years after being formed at 1,450 meters on Hallasan Mountain. Jeju Samdasoo is a collaboration between the excellent natural water quality and the management system of Jeju Development Corporation. Jeju Development Corporation manages broadly from raw water to production and soil, and also operates the ‘R&D Innovation Center’ responsible for company-wide quality control. Last year, it was designated as the first bottled water company to be a nationally certified ‘Drinking Water Quality Testing Institution’.

Another key pillar of Jeju Samdasoo’s continuous growth is ‘eco-friendliness.’ It plans to develop eco-friendly materials and establish a resource circulation ecosystem for PET bottles with the goal of reducing carbon emissions by 50% by 2030.

This content was produced with the assistance of AI translation services.