Kyobo Life-Interpark to Launch Health Promotion Subscription Service 'BalanceCock' Next Month

Kyobo Life Insurance announced on the 25th that it has signed a strategic partnership (MOU) with Interpark to develop a personalized health promotion subscription service.

[Asia Economy Reporter Oh Hyung-gil] Kyobo Life Insurance announced on the 25th that it has signed a strategic partnership (MOU) with Interpark to develop a personalized health promotion subscription service.

Through this partnership, the two companies will launch a new concept subscription service called 'BalanceCock' next month, which delivers health-related products regularly for a monthly fee.

BalanceCock recommends personalized health management through AI-powered curation. It plans to expand from health and lifestyle self-checks to disease prediction matched with health screening information and DTC genetic testing. Additionally, the products provided through the subscription will be expanded from vitamins and supplements to convenient ready-to-eat meals.

Kyobo Life Insurance will implement its accumulated healthcare capabilities on a digital platform and gain an opportunity to expand customer touchpoints through Interpark's 39 million members.

Furthermore, Kyobo Life Insurance plans to continue collaboration with Interpark, which holds a high market share in the travel and entertainment sectors, in the arts and culture platform business.

A Kyobo Life Insurance official said, "In line with the hyper-personalized consumption trend, AI and healthcare experts will provide new customer experiences combining financial and non-financial services," adding, "The combination of Kyobo Life Insurance's healthcare infrastructure and Interpark's e-commerce competitiveness will deliver a high-quality platform service."

This content was produced with the assistance of AI translation services.