K Shopping Signs Business Agreement with Ray Village... "First Step Toward Commerce NFT Business"

On the 24th, Choi Yuseong, Head of Mobile Live Business Division at K Shopping (left), and Jung Nayeon, CEO of Ray Village, are taking a commemorative photo.

[Asia Economy Reporter Lim Chun-han] K Shopping announced on the 25th that it has signed a Memorandum of Understanding (MOU) with the leading domestic artainment company 'Ray Village' to pioneer a new market by integrating commerce and non-fungible tokens (NFTs).

Ray Village is responsible for planning and exhibiting art business projects for leading domestic companies. It has secured domestic and international artworks, various music tracks and videos, and Hallyu-related intellectual property (IP), and as a leading metaverse exhibition company, it also provides various services through domestic and international NFT platforms.

K Shopping plans to design NFT products that combine artworks by artists affiliated with Ray Village and related digital art, jointly develop brand products, and sell these products through a new concept commerce broadcast format via K Shopping live commerce. Additionally, all proceeds from the sales of this broadcast will be donated to promote culture and the arts, and efforts to advance domestic culture and arts will continue.

A K Shopping official stated, “Based on a digital asset trading platform, we will newly introduce products that combine tangible and intangible goods with NFTs to the market and lead the commerce NFT market.”

This content was produced with the assistance of AI translation services.