Animal Welfare·ESG... Homeplus Expands 'Value Consumption' Gift Sets

Non-Face-to-Face Holidays... Targeting Customers Preparing Premium and Unique Gifts

The model is showcasing 'value consumption' gift set items at Homeplus Gangseo branch on the 18th.

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 18th that it has expanded its gift set lineup in line with the 'value consumption' trend.

As the prolonged COVID-19 pandemic has led to a trend of expressing feelings through gifts instead of meetings, demand for unique and premium gift sets is increasing. Homeplus stated, "The sales proportion of canned and bottled gift sets priced between 40,000 and 50,000 KRW, which capture both 'practicality' and 'premium,' has increased. Sales of canned and bottled gift sets in the 40,000 to 50,000 KRW range during last year's Chuseok rose by 130% compared to Seollal," adding, "This Seollal, the quantity of canned and bottled gift sets in this price range has been increased by 25% compared to last Chuseok."

They exclusively launched the 'Dongwon Healthy ESG Gift Set No. 53' in the industry. It consists of 'Dongwon MSC Tuna,' which has received MSC certification granted to seafood verified in production and distribution processes, and 'Richam Double Light,' which has reduced sodium and fat content. Dongwon MSC Tuna is the first domestic canned tuna product to obtain MSC certification for sustainable fishing. 'Richam Double Light' reduces sodium and fat by 25% each compared to the average content of the top three canned ham products in the market, lowering calorie burden.

During product development, unnecessary resource use was also reduced. Existing plastic containers were replaced with recycled paper, and packaging was made with paper bags to ensure all packaging is fully recyclable. The 'Richam Double Light' product also eliminated plastic lids.

They also introduced the 'SPC Greek Schwein Ham' gift set made from domestically produced pork certified for 'Animal Welfare' by the Ministry of Agriculture, Food and Rural Affairs. Instead of using color fixatives, it is characterized by the addition of natural ingredients such as celery, shiitake mushroom powder, and king oyster mushrooms.

As part of ESG (Environmental, Social, and Governance) management, five types of 'eco-friendly package' fruit gift sets were prepared. These products use paper instead of plastic or styrofoam for cushioning materials needed in fruit gift sets. This secures breathability to maintain the quality of fresh food while reducing 1 ton of plastic waste annually through 'good consumption' with customers.

The 'value consumption' gift sets will be sold across all Homeplus channels from the 20th until the 2nd of next month, offering up to 30% discount benefits when paying with event cards and providing gift certificates according to purchase amounts.

This content was produced with the assistance of AI translation services.