Bodyfriend Expands 'Art Flagship Store' Locations

Customer Participation Exhibition Project 'Hello Art with Lee Sang-hyeop Exhibition' Held

Hello Art with Lee Sang-hyeop Exhibition

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced on the 17th that it will renovate its 125 nationwide directly operated showrooms into 'Art Flagship Stores' where customers can experience massage chairs and appreciate artworks simultaneously.

Bodyfriend decided to actively expand the 'Hello Art' project, which was prepared to soothe customers' weary minds due to the prolonged COVID-19 pandemic and to realize the company's motto of 'extending healthy lifespan by 10 years.'

First, until the end of March, Bodyfriend will present the 'Hello Art with Lee Sang-hyeop Exhibition' at its complex cultural space 'Cafe de Bodyfriend Cheongdam.' Artist Lee Sang-hyeop is a world-renowned metal craftsman based in the UK. In this exhibition, visitors can freely view over 100 silver works, including his representative pieces such as moon jars, gourds, and silver tableware.

A Bodyfriend official said, "We are striving to bring art into everyday spaces such as cafes, restaurants, and company lobbies?not just museums and galleries?to provide easier and more comfortable viewing opportunities and to lead our customers to a valuable and sophisticated art life."

This content was produced with the assistance of AI translation services.